Google India has been named the most `attractive employer brand’, followed by Mercedes-Benz, according to the latest survey by HR firm, Randstad. This also makes Google India the winner of the Randstad Award third year in a row.
Sectoral winners include Amazon India (e-commerce), ITC (FMCG) and Philips India (Consumer & Healthcare), as per the Randstad Employer Brand Research 2017. The study also reveals that among sectors, the top preferences for employees are IT (65%),BFSI (63%) and Retail & FMCG (62%). These were followed by Auto, Services, Power & Infra, Manufacturing, and Pharma & Lifesciences Salary and employee benefits, followed by good work-life balance and job security , were the top considerations while picking an employer for workers across all profiles. Not surprisingly , work-life balance has moved up the priority list from fifth to second rank for employees. However, the gender stereotype did not play up this year, with salary and benefits standing out as top preference for both men and women. The other factors deciding the attractiveness of an employer were career progression, strong management, and financial health of the company . “At this juncture, understanding workforce trends, expectations and key employee value proposition drivers are imperative for organisations.They have come to realise the value of employer branding and the returns from such investments, both in terms of attracting new talent and retaining it,“ said Moorthy K Uppaluri, MD & CEO, Randstad India.
Another interesting finding is that nearly 31% employees are not loyal to a specific sector or industry and compensation is the primary driver for loyalty . Nearly 42% employees said that they would be open to an industry shift if the pay and benefits were similar to the existing industry . When it came to the type of organisation they would pick, workers across all profiles chose MNCs and large companies as the first preference, followed by smallto mid-sized business and then start-ups.
Source:-The Economic Times-Mumbai