“Communication can help retain employees.”

Communication at workplace can either be your best friend or your worst enemy. However, if used effectively, it goes a long way in improving the overall work culture. Good communication skills also help in eliminating barriers and resolving problems and at the same time helps in building a stronger workplace relationship.

Employers who spend time to define clear lines of communication skills, always ends up building a stronger workforce that trusts the organisation. This in turn increases the productivity and morale of its employees. Poor communication in the workplace can often lead to unmotivated and under confident staff that may begin to question their abilities and roles in the organisation.

Thus it is vital to have an effective and transparent communication, so that the employees have confidence in your organisation.

At Columbia Asia, our attrition rate is less than 7-8 %, especially among the senior employees. We use the method of an electronic noticeboard, as a mode of transparent communication system, which has all the details that an employee might require, right from values, vision and mission of the company, to regular updates on events, birthdays, manager on duty, newsletters, etc.

Also, it is important to lay down clear values and rules of the organization. This helps the employees to know about what they can or cannot do and hence removes ambiguity.

During induction of new employees, we define our golden rules to the employees. We communicate it clearly to everyone joining the organisation that breaking these golden rules would mean losing their jobs.

Whenever a new person joins an organisation, it is necessary for the employer to effectively communicate to the employee what are the benefits he can get from being in the organisation for the next 5 years. Make sure that you do not promise things that are not achievable. A better way would be to show the employee the opportunities and avenues where they can reach, being part of the organisation. Since, these opportunities are usually subjected to performance of the employees, this will help motivate the employee to work harder.

Between April 2011 and December 2015, close to 200 ex-employees of Columbia Asia, across various levels, who had left the organisation due to different reasons came back and joined us. Performance appraisal, clear career paths, and consistency in communication are important to help the employees stay in the organisation for a longer period of time.

Tips of effective communication in organisations:

  1. Define goals and expectations – It is important for managers to sit with their employees and set clear goals and objectives for each employee. This will help in bringing transparency in the project and further improving their performance.
  2. Be clear in your messages – Ensure that your message is clear and accessible to the intended audience. Once your message is created, make sure you deliver it in the right format. Face-to-face communication is one of the best ways to build trust with employees.
  3. Keep everyone involved – Actively seeking and encouraging reports and project updates is important. Also, all lines of communication should be kept open at all times.
  4. Be empathetic and listen – Communication is a two-way process and no organisation or an individual can survive if they are not open to opinions from other people. Effectively listening to your employees and showing respect can help you solve important issues within the organisation.

 

Source: TJ Insite

Date: December 16th 2016

 

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