Insurance companies are keeping tabs on the regimen and diet of policyholders with pre-existing medical conditions to reward those who stay on the wagon and knock those who don’t.
Given that stress will exacerbate any illness, that makes one wonder if they’re doing their clients a service or disservice. After all, the last thing someone with, say, diabetes and hypertension, wants is a company rep to leap out from behind a screen and exclaim: “Don’t eat that gulab jamun !” Seriously, though, in what appears to be a well thought out programme, several insurance firms have launched carrot-and-stick policies to keep their policyholders in shape.
Play by the rules, live a healthy lifestyle, and the companies offer you various benefits, including reduced annual premiums; fall off the wagon and you’ll have to pay higher premiums. All of these wellness programmes are for people with pre-existing medical conditions like diabetes, hypertension, cancer and other lifestyle ailments.
To keep discreet but thorough checks on their policyholders, the companies have tied up withgymnasiums, dieticians, doctors and fitness consultants – and they believe it will help policyholders stay on the straight and narrow road to fitness. Among the companies on the ball are Bajaj Allianz General Insurance, Cigna TTK Health Insurance and Star Health and Allied Insurance Co.
Cigna TTK Health Insurance, for instance, covers diabetes mellitus and diabetes insipidus aspart of its ProHealth insurance policy. It offers a “health coach” programme for policyholders with these conditions.
Cigna TTK gives its customers a ‘Health Passport’ – which lists a personalised meal plan and lifestyle activity plan.
Bajaj Allianz General Insurance covers people with critical illnesses like cancer. To getmore people on board, the firm has tied up with spas, salons, and gyms. Theinsurer also has tie-ups with online pharmacies, diagnostic scan centres and eye care and dental care facilities to give its policyholders discounts.
Star Health and Allied Insurance Co, which also offers critical illness cover, runs its ownwellness programmes in schools, corporate houses and homes. A Star Health policyholder can now opt to hit the gym every day or go to aerobic dance classes or maybe something fancier like sessions in Chinese martial art taichi.
Date: 27th May, 2016.