Yes, Your Résumé Needs a Summary

How long will recruiters spend on your résumé before deciding to toss it in the recycle bin? Six seconds, says online job search site The Ladders. That’s about 20 to 30 words.

So how do you write those first few lines of your resume—the summary section—to compel the recruiter to keep reading? How do you make sure you get the call—and not the toss? How do you make your summary memorable?

Here’s a checklist:

  • Tailor your summary to each job application. Highlight your areas of expertise most relevant to that position.
  • Then focus on specific results you’ve achieved in those areas of expertise—how other organizations have improved because of you.
  • Note the types of organizations and industries you’ve worked in.
  • Include years of experience.
  • Avoid generic terms such as results-drivenproven track recordexcellent communication skillsteam player.

Let’s look at a few examples of powerful summaries:

“Pharmaceutical marketing executive with 20 years of experience creating commercial infrastructures, growing brands, and optimizing product value throughout launch, re-launch, and sunset life cycles across all customer segments—payers, physicians, and patients. Lead global marketing and commercial operations teams with P&Ls up to $2B.”

“EHS director with 20 years of experience driving regulatory compliance and employees’ health and safety across industries—manufacturing, retail, and healthcare. Develop award-winning, injury-reducing ergonomic equipment. Launch LMS training programs and engaging websites to inform thousands of employees.”

“Online ad sales director with 12 years of experience leading sales teams in start-up, rapidly growing, and established companies. Maximize profitability of ads across all platforms, including games, mobile, social, and web. Consistently exceed revenue targets—even when battling Facebook and other relentless competitors in crowded markets.”

Date:28-07-2015

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