Presentations are de rigueur in the corporate world. Engaging the target audience with the right words is critical for success, says Anumeha Chaturvedi.
1 Practice Before Hand
While some people are confident of impromptu presentations, others are not. “Presenters should practice as much as they can before a presentation ,” feels Rajita Singh, HR head of Broadridge Financial Solutions. One may also make a note of questions that might be asked.
2 Keep it Simple
Since the primary motive of the presentation is to make a lasting impact, it should be simple. “Trying to use big words and corporate jargon is a baggage that professionals carry,” says Singh. “They should use simple words and back it with data instead.”
3 Use Non-verbal Cues
“More than 70% of our communication is through non-verbal means. Hence, the use of hands, eyes, and eyebrows is also important for effective communication,” says Ramesh Shankar, EVP and cluster HR head, South Asia at Siemens.
4 Evoke Emotions
Evoking positive emotions will engage the audience. “If the audience is primarily male, presenters could draw examples from the sports arena; if it is largely female, it could be about relationships,” says Singh.
5 End with a Catchphrase
“Ending one’s presentation with a popular catchphrase or a quote will make it memorable,” feels Singh. If half the people look or sound excited, your mission is accomplished.